UTAH TECH UNIVERSITY
UTAH TECH UNIVERSITY
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Services
Naming • Brand Strategy • Messaging • Tagline • Logos -
Overview
Utah Tech University is a public university in St. George, Utah, offering diverse, career-focused programs in fields like business, healthcare, and technology. Serving over 12,000 students. It plays a key role in regional education and workforce development. -
Problem
Formerly Dixie State University, the institution rebranded to “Utah Tech University” and the “Trailblazers” to better align with its location, polytechnic focus, and pioneering heritage. -
Outcome
Dr. Sharp, MiNT Branding Principle, led both the institutional and athletic rebrands, in cooperation with Love Communication and Torch Creative. The transitions boosted enrollment, partnerships, and donor support, and earned many of the nation's highest awards for branding and marketing.