ALAIA
COMMERCIAL
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Services
Architectural Standards
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Overview
Alaia is a master-planned community in St. George blending residential living with resort-style amenities, dining, retail, and trails centered on wellness and connection. A surf lagoon and wave park anchor the development, combining luxury living with recreation and tourism.
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Problem
Alaia required strong architectural standards to maintain its vision across diverse elements—custom homes, multi-family, office, retail, and resort—designed by many partners. The challenge was ensuring consistency while allowing creative flexibility.
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Outcome
MiNT Branding developed comprehensive design standards that unify the entire project—covering architectural style, color palettes, lighting, landscaping, and materials. The result is a cohesive, high-quality environment that guides development while still allowing for creativity within a clear, structured framework.